- Home >
- Programs
Programs
digitalConverse- Program in Internet Marketing
Who Should Attend:
1. Advertising, PR and Marketing Professionals
2. Small and Medium Business Owners
3. Advertising-Sales Professionals from Television, Radio, Print and Internet
Curriculum:
Basics Of Internet Marketing and Business Models
1. Internet Marketing and various web models.
2. Understanding Internet Technologies for Marketing Managers
Planning for success:
3. Internet Marketing Communication and Advertising Planning Process
Attract and Engage Traffic
4. Search Engine Marketing & Optimization
5. Social Media principles and strategies for reputation, conversation and engagement
Performance metrics and measurement
6. Understanding Return on Investment Metrics and Web Analytics
7. Final Dissertation
How is this course different from other similar courses in the market today?
1. This course is run by few of the top and finest professionals in India, who have worked in world class organisations like Google, PricewaterHouse etc. within internet marketing domain since many years.
2. The course has a prudent blend of technology with marketing-which is important in today’s marketing environment to give you an extra edge over others.
3. Use of actual case studies, assignments, videos, coupled with Live Project to experience what you have learnt.
4. Only 4 students per batch- personal and focused training methodology with ample scope for intellectual discussions and clarity.
Duration:
About 14 hours. 7 weekends.
digitalConverse- Program in Social Media Marketing
Who Should Attend:
1. Brand and Marketing Managers of MNCs and large organsiations who are about to embark on a digital and social media program, but need to understand the subject-to create a better brief and track performance intelligently.
2. Small and Medium Business Owners- Forward looking Business Owners, who would want to leverage social media to expand their business.
3. Advertising and PR agencies who want to expand their scope and scale and would want to get their strategists and planners trained.
4. MBAs-who were unfortunately were not taught about this game changing marketing dimension in their institution. Get this certification to improve your employability and future-proof your careers.
5. Sales and Marketing Managers in Media Organisations: We take care to create batches that are homogenous or diverse in terms of experience, knowledge and backgrounds so that our groups derive maximum synergies.
Curriculum:
1. Understanding the Social Networks Science. Defining Social Media. Understanding the 3Rs of social media, social media pyramid and social media continuum
2. Online Reputation Management, process, guidelines and case studies
3. Leveraging various social media channels for engagement and buzz. Integrate Facebook, Twitter and YouTube, play with widgets and social apps.
4. Case studies of successful social media marketers
5. Preparing a social media plan for your company or for your client
6. Social Media Metrics definition and performance evaluation
World-Class Knowledge Sourcing:
The curriculum is powered by technology and advertising inputs from an advisory panel of qualified experts who come from background of the like of Google, University of Cambridge, Pricewaterhousecoopers and internationally from various organisations.
Duration: 5 weekends (Saturdays) about 12 hours.
Certification: After completion of the program, the candidates receive the following:
1. Physical hard copy ’Certificate of participation in Social Media Marketing’
2. Carry away material- documents, format sheets and whitepapers, over 100 pages.
Core Faculty:
1. Saurabh Pandey- (Internt and Social Media): Over 13 years experience in organisations like Google, Bharti Airtel and Ibibo.com. Specialist in Strategy, Internet Marketing & Product Development and Social Media Marketing. Author of a very polpular blog on Internet and Social Media Marketing: http://www.atomthought.com
2. Shashank Pandey- (Technology and Innovation): MBA from University of Cambridge, UK. Worked in organsiations like HCL, Pricewaterhouse and Agilent Technologies. Specialist in Technology and Innovation areas.
